Bill Gates and Richard Branson are betting lab-grown meat might be the food of the future
RICK MORGAN: ‘Vegetarians have long touted the ethical and environmental problems with meat production and consumption. Start-ups such as MosaMeat, JUST and Memphis Meats are tissue-engineering meat in a lab to allow people to enjoy being a carnivore without any of the environmental or ethical hang-ups. Dubbed clean meat, the efforts are distinct from “fake meat,” like the soy protein “chicken” you can find in your grocery store today…
There are two business-world barometers for clean-meat products that are make-or-break as well: price and scale… Growing clean meat may be more efficient and will require less total marginal costs in the end, but until the systems needed to grow clean meat on a large scale exist, it will be more expensive…
Investors aren’t deterred by the challenges, with sustainability forecasts chief among their concerns and motivations… Bill Gates has invested in lab-grown meat companies, as has Richard Branson… Bruce Friedrich, the CEO and co-founder of a think tank accelerator called The Good Food Institute, estimates clean-meat products will be available at a high price within two to three years, and he believes they will be cost-competitive within 10 years’. SOURCE…
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